I spent so much money on the girl that I had to quit school for a quarter and work full time. In America, money seems to have taken a big role in dating. Like the Beatles song, I believe strongly that "money can't buy me love".
True love is developed through true friendship and trust, and generosity is only one of those features.... I guess I find it difficult to separate love from money.
Solomon, Provo, UT : Association for Consumer Research, Pages: 521-527.
Scott (1965) insightfully detected the role of college sororities in screening to assure matches that were endogamous (in this case within ethnic group) and hypergamous (with a man of a higher social class).
Sorority women who attempted to date someone "beneath them" were quickly brought into line through the social sanctions of their sorority sisters.
Men were potentially able to use money and presents to obtain sexual "favors" from women, while women were potentially able to use their sexuality to "gold-dig" money and gifts from men.
According to his "principle of least interest," the party least interested in perpetuating the relationship was best able to exploit the other.
In addition, a woman's home and schooling might limit her exposure to certain men. 163) reports a 19th century woman's derision of a neighbor's daughter whose marriage to an Army officer "was because her mother and brother never took the trouble to have a suitable home for her, and bring into it, the class of young men, whom after all they would have liked her to marry." -The home of a woman's family was both the meeting and screening ground for her future marriage prospects.
Upper middle class families also tried to provide their daughters with an education at a "proper" school where they could meet "appropriate" members of the other sex. I bought her all kinds of things such as stuffed animals, clothing, and jewelry. Coon (1991) ,"Can't Buy Me Love: Dating, Money, and Gifts", in NA - Advances in Consumer Research Volume 18, eds. I had an overwhelming desire to shower the girl with gifts.Middle class calling rituals, calling cards, flowers, and other small courtship gifts became increasingly elaborated, common, and expensive during the Victorian era (Ames 1978).The cost of courtship also increased due to more commercial entertainments such as "Taking a train or streetcar to a nearby town to see a show, ride a carousel, or dance in a cabaret" (Rothman 1984, p. If men felt an increased economic burden in these rituals, women felt increasingly uneasy about the economic dependency that such gift-giving fostered (Lystra 1989, p. However, it was not until the emergence of dating during the 1920s that the cost and scale of interactions among unmarried men and women, especially those in college, made a quantum leap.Factors affecting the development of dating include growing affluence, more recreational venues, longer periods of primarily coeducational schooling, employment of parents at increasing distances from the home (making it difficult for them to supervise activities of adolescent children), widespread adoption of the automobile, and increasing emphasis on consumption (Whyte 1990).